Content creators need not just represent the brand, but they must represent the audience they are creating for as well. When building your content strategy, it is important you prioritize your voice as much as you would the format. The voice needs to be representative of diverse communities and experiences.
Join Monica Bowie, Senior Marketing at Salesforce and Global President of BOLDforce, Salesforce’s Black Employee Resource Group, for a conversation about how to elevate diverse voices in both your internal communications and content marketing programs.