2020 has shown businesses the importance of having a good crisis response plan in place. A good plan requires having the right infrastructure, including people, process, and technology. In this panel at Pros and Content Connect, Salesforce CMO Stephanie Buscemi talked with Naveen Agarwal, CMO & Chief Customer Officer at Prudential, Carla Hassan, Chief Brand Officer at Citi, Matthew Lieberman, CMO at PricewaterhouseCoopers, and Lina Shields, Chief Media Officer at Eli Lilly, about the challenges they have faced over the past few months.