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The seventh of our weekly roundtable series. In this episode, we ask our guests to tell us what they mean when they talk about “brand purpose”, and how that’s changed in recent months.

Hosts Anda Gansca (CEO, Knotch) & Rachel Tipograph (CEO, MikMak) talk to our panel of experts about connecting through day-to-day work, focusing on employee welfare, and how certain trends have been accelerated because of the pandemic.

Our guests include: Mo Katibeh (AT&T Business), Kimberley Sweet Gardiner (Mitsubishi Motors North America), Ben Trounson (Tata Consultancy Services), Jennifer Breithaupt (Citi), Marisa Thalberg (Lowes), Beth Ann Kaminkow (Geometry), & Margaret Molloy (Siegel+Gale).

This episode was recorded on April 30, 2020.