Joining us on Pros & Content today is Todd Hassenfelt, Senior Director of eCommerce at Simple Mills. He blends eCommerce and content to avoid conforming to traditional CPG expectations, like bombarding customers with emails and bargains.
Today on Pros & Content, we’re proud to be joined by Tony Wells, Chief Brand Officer of USAA, a financial insurance company dedicated to servicing military members and families. That mission drives everything USAA touches, and as a Marine, impassions the work Tony accomplishes every day.
Joining us today is Aruna Ravichandran (CMO & VP at Cisco Webex Collaboration). With emotionally resonant storytelling and content, Aruna delivers outcomes and protects her audiences as the world continues to change.
Today we’re joined by Mallory Russell, the Head of Content Marketing at Square. Mallory believes great content doesn’t just generate brand awareness but services the entire marketing funnel. Learn how her content strategy services a wide variety of Square buyers.
Paz Macdonald (CMO, Software AG) joins the show to highlight how she's thrust an aging tech brand into the future through marketing leadership and content.
Ray is a Product Marketing Manager and Podcast Producer at Knotch. For fun, he watches long, slow movies, and walks around cities looking at buildings. He loves getting emails at Ray@Knotch.com.