As a bonus in between seasons one and two, we are joined by Leanne Cutts, Group CMO of HSBC. She talks with Anda Gansca about the importance of content in guiding the customer journey, as it’s become more important than ever for prospective customers to access the information they need quickly and easily.

Welcome to our tenth and final roundtable episode! Over ten weeks, Anda Gansca (CEO & Co-Founder, Knotch) and Rachel Tipograph (CEO & Founder, MikMak) met with dozens of marketing & business leaders to talk about the COVID-19 crisis.

Today, on Pros & Content, the 9th entry in our 10 part series of online roundtables focusing on COVID-19. Over nine weeks, Anda Gansca and Rachel Tipograph have brought together panels of inspiring speakers to talk about reactions and responses from different industries, countries, and individual perspectives. No two have been alike.

The eighth of our weekly roundtable series. Hosts Anda Gansca & Rachel Tipograph discuss how certain brands have evolved their marketing messaging and content during the course of the COVID-19 crisis.

Today on Pros & Content, we’re joined by Peter Eliopoulos, former CMO of M&T Bank, where he still serves as a senior advisor. Peter’s long career in marketing has taught him a thing or two about the importance of content. He talks with Knotch CEO Anda Gansca about his experience building high-performing content teams from scratch.