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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
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Posts by
Ray Tierney
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Pros & Content Podcast: Dr. Moira Gilchrist
Listen to Dr. Moira Gilchrist discuss the critical importance of authentic, content marketing messaging, even under heavy scrutiny.
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Pros & Content Podcast: Alicia Tillman
Alicia Tillman (Global CMO of SAP) discusses marketing SAP's automation technology to help other brands fulfill their purpose, and the human side of selling.
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Pros & Content Podcast: Suzanne Kounkel
Listen to Suzanne Kounkel (Deloitte) discuss content marketing's impact in the B2B space and how it proves the value of a complicated product set.
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Pros & Content Podcast: David Lang on Content Marketing Agencies
Listen to David Lang (Mindshare) discuss content marketing from the perspective of a media agency.
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Pros & Content Podcast: Kevin Thompson on Real Estate Content Marketing
Listen to Kevin Thompson (Sotheby's International Realty) discuss content marketing from the perspective of a luxury real estate brand.
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Pros & Content Podcast: Kristin Lemkau
Listen to Krisin Lemkau (CMO of JP Morgan Chase) discuss content marketing at the 2019 Pros & Content Conference.
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