We connected with Dori Fern, Head of Content Marketing Strategy at Neustar, to hear her expert take on crisis comms, events budgets, and the responsibility marketers have during this time.

Here is how some brands are measuring the success of their COVID-19 content.

COVID-19 has made accurately measuring the impact of your content essential to success.

Here are a few examples of brands getting their COVID-19 communications right.

We talk to Paul Imhoff, Director of Marketing Communications at Hyundai Motor America, about his career as a marketer.

We talk to Paul Imhoff, Director of Marketing Communications at Hyundai Motor America, about his career as a marketer.

Jessica Jensen (Qualcomm) discusses the future of content marketing, persistent challenge of trust, and why we shouldn’t give up on printed newspapers.

Here are some content marketing trends we expect in 2020 for how the indutry will evolve.