Aaron oversees Walmart’s corporate research, insights & analytics and reputational advertising initiatives. He utilizes data, technology and artificial intelligence to provide corporate, marketing and business insights and strategies. The corporate affairs advertising he leads utilizes the most effective messaging, targeting and media optimization tools to change minds and behavior. In addition, he is instrumental in building and enhancing Walmart’s digital advocacy and influencer communications programs. His career spans non-profit, agency, association and corporate environments.