Posts by 

Ayushee Syal

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Are You Mapping Your Customers’ Content Journeys? Start Now

Every disappointing experience is a customer lost to a competitor who offered something better in exchange. Are you using content user journeys to create experiences that help you retain your customers?
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The Best from Insight 2021

A quick recap of the best moments of Insight 2021. This handpicked list of ‘words to live by’ is the new go-to guide for all content leaders.
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The Future of Content: Content Intelligence

Here's why Content Intelligence is becoming a category of its own and it’s time for your organization to invest in it.
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Wells Fargo's Secret Sauce to Increase Content ROI

Kurt Newsom, Marketing Measurement Lead, Wells Fargo shares how Wells Fargo transformed its content ROI by bringing a Content Intelligence platform to their existing martech mix.
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Content Marketing 2020 Highlights: Pieces That Had An Impact

Content marketing 2020 examples of articles, videos, and interactive pieces that made a difference.
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TikTok 101: Beginner’s Guide to Ace TikTok Content Marketing

Learn the basics of content marketing on TikTok.
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How to Use a Call to Action to Turn Content Consumers Into Customers

Learn how a call to action can connect your content to business outcomes.

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