Every disappointing experience is a customer lost to a competitor who offered something better in exchange. Are you using content user journeys to create experiences that help you retain your customers?
Kurt Newsom, Marketing Measurement Lead, Wells Fargo shares how Wells Fargo transformed its content ROI by bringing a Content Intelligence platform to their existing martech mix.
Ayushee is Director of Content Marketing at Knotch. A journalist-turned-marketer, she's passionate about meaningful storytelling and specializes in developing a human brand voice.