Many of us are now in 2022 planning - thinking how future content efforts can align with business needs, working out how to scale and considering new organizational models. Make sure your content stands out, so that your audience can easily identify it, develop content that demands attention and find resonance so that your audience cares.

Whether external or internal, the most successful enterprises of the future need to empower content leaders to work across the organization (beyond marketing, into employee engagement, customer service and corporate communications). With audience targeting becoming more restrictive, you need a content leader that not only can talk the talk, but also walk the walk.

A well-written creative brief is an essential ally for content teams who consistently create high-performing content. This interesting parallel drawn from a brief shared with Michelangelo will help you understand what it takes to write a good creative brief.

As content teams continue to secure increased budgets for content marketing, the big question is, how to best scale your content success. We discuss how in this article.

Wondering what changes your organization needs and the most efficient way to implement them? Let’s explore three main aspects of content organization in this article.

An analysis on select findings from Content Marketing Institute's 'Enterprise Content Marketing' report.