The impact your content has on your audience matters. Being able to monitor for these signals will allow you to better create a content strategy that resonates with your audience. We discuss several ways where measuring sentiment can help you create better connections with your customers, ultimately serving both you and them. 

After a year and a half of webinars and virtual happy hours, the additional attention spent online has become tedious and tiring for people, decreasing overall engagement. You need to expand your content footprint to meet the digital demands of your users and provide them options. By doing this, you can avoid that digital monotony.

Skills like knowing your audience and striving for human connection feel obvious, but since the pandemic began we’ve had to kick those skills and new ones into high gear in order to stand out and fulfill new needs for customers. Read on to discover what skills you’ll need for your content to go from “nice to have” to a necessity.