Rob Norman talks with BlackRock Senior Managing Director and Global CMO Frank Cooper about how BlackRock’s marketing arm responded to the COVID-19 pandemic and lessons marketing leaders can take away from this crisis.
Hayley Romer of The Atlantic talked with leading CMOs about a wide range of topics, including the current state of marketing, working from home, company responses to COVID-19 and racial injustice, and a whole lot more.
Knotch CEO Anda Gansca talked to Mastercard CMO Raja Rajamannar about the responsibility brands have to share information with their customers during a crisis, and how to use authenticity to craft a message that resonates with your audience.
In this conversation at Pros and Content Connect, Ranjit Raju talked with Franz Paasche of PayPal about the importance of making sure all of your employees are taken care of financially.
Knotch is the Content Intelligence Platform that helps brands plan, measure, and optimize their content marketing programs across all owned and paid channels.