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Knotch

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Why Is Your Content Measurement Falling Short?

Not getting the results you want from your content? Learn more about the technologies that can help you fill in the gaps.
Pros

Marketing in Turbulent Times - Pros and Content Connect 2020

Rob Norman talks with BlackRock Senior Managing Director and Global CMO Frank Cooper about how BlackRock’s marketing arm responded to the COVID-19 pandemic and lessons marketing leaders can take away from this crisis.
Pros

Rethinking Everything: Perspectives from CMOs - Pros and Content Connect 2020

Hayley Romer of The Atlantic talked with leading CMOs about a wide range of topics, including the current state of marketing, working from home, company responses to COVID-19 and racial injustice, and a whole lot more.
Pros

Why Content Needs More Big Ideas - Pros and Content Connect 2020

David Brown discusses why content needs more big ideas at Pros and Content Connect 2020.
Pros

Brand Authenticity and Responsibility - Pros and Content Connect 2020

Knotch CEO Anda Gansca talked to Mastercard CMO Raja Rajamannar about the responsibility brands have to share information with their customers during a crisis, and how to use authenticity to craft a message that resonates with your audience.
Pros

Start with Your People - Pros and Content Connect 2020

In this conversation at Pros and Content Connect, Ranjit Raju talked with Franz Paasche of PayPal about the importance of making sure all of your employees are taken care of financially.

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