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Posts by
Matthew Speiser
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How Ford Motor Company Uses Data to Optimize Their Content Marketing Strategy
Here's how Ford uses data and content marketing to maintain their prominence in the automotive marketplace.
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ANA Report: Content Marketing Works, But Marketers Are Having Difficulty Proving It
While an increasing number of brands are investing in content marketing, ANA research revealed that many are having a hard time measuring its effectiveness. Here's why.
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Paid Technology Content Landscape: July 2020
An analysis of paid content produced by enterprise tech brands between July 2019 - July 2020.
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What Does a Content Marketing Career Path Look Like?
When I graduated college I didn't even know what content marketing was. Today I'm four years into a successful content marketing career. Here's what I've learned along the way.
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Native Advertising vs. Branded Content: What’s the Difference?
Native advertising prioritizes product promotion while branded content prioritizes storytelling and brand building.
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Why You Need to Invest in Paid Content Distribution
Even if your brand already has great content and a loyal following, paid content distribution can amplify its impact and help you reach new audiences.
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Increase Email Effectiveness With These 21 Tactics
Effective emails help you connect with your audience, foster brand affinity, retain customers, and promote content. Here are 21 tactics that will help you amplify your email effectiveness.
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Why You Should Perform A Competitive Content Analysis Before Writing Any Content
Competitive content analysis is the process of gathering insight into the content campaigns, publishing cadence, and creative themes in competitors’ content programs.
About Author
Matthew Speiser
Matthew Speiser is a content specialist at Knotch, focusing on all things content marketing. He previously contributed to content marketing efforts at Google and Fundera. In another life, he worked as a journalist at Business Insider and NJ.com. He can be contacted at matt.speiser@knotch.com.
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