Content marketing planning software helps content marketers to execute strategy by determining the best content publishers and partners, understanding the content efforts of competitors, and scheduling content at the most effective cadence.
Content governance is the blueprint for how your content is planned, created, and distributed. It’s a system of procedures that determines content priorities, provides guidelines on how content should look, feel, and behave, and assigns ownership to people within the organization.
Content testing tools can help you optimize your content by identifying whether or not it's suitable for your intended audience, and whether or not they can find, understand, and comprehend your content.
Blueprint is the first content planning software that can collect competitor content across all owned and paid channels and provide analytics on each piece of content in real-time.
Matthew Speiser is a content specialist at Knotch, focusing on all things content marketing. He previously contributed to content marketing efforts at Google and Fundera. In another life, he worked as a journalist at Business Insider and NJ.com. He can be contacted at matt.speiser@knotch.com.