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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
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Posts by
Matthew Speiser
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Pros & Content Connect: Day 1 Recap
A recap of Day 1 of Pros & Content Connect.
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How to Achieve Ideal Content Marketing Distribution
Content marketing distribution is an integral part of any content marketing strategy to ensure your content is seen by the right people.
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Gen Z Marketing Explained
Read how to develop a content marketing strategy for Gen Z. Capture their ever-shifting attention and deliver resonating content.
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Content Marketing Conferences: 6 Great Virtual Options for the Remainder of 2020
Here are six great content marketing conferences you can attend virtually in 2020.
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How Brands Should Celebrate Pride Amid Protests and a Pandemic
Pride 2020 comes amid the backdrop of a global pandemic, economic recession, and nationwide protests. But that doesn't mean Pride 2020 is a write-off. Here's how brands should approach Pride this year.
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How Intuit Is Using Content to Support Its Customers Navigating Through COVID-19
How Intuit is using content to help their customers manage their finances effectively in the midst of COVID-19.
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How Organizations Are Approaching Conversations About the Nationwide Protests
In the wake of the killing of George Floyd, brands are speaking out about inequality, police brutality, and racial discrimination. We evaluated how five different brands are talking about this important topic.
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COVID-19 Owned Content Analysis: April 8 - May 26
Our weekly summary examining COVID-19 content production and themes by Fortune 500 brands.
About Author
Matthew Speiser
Matthew Speiser is a content specialist at Knotch, focusing on all things content marketing. He previously contributed to content marketing efforts at Google and Fundera. In another life, he worked as a journalist at Business Insider and NJ.com. He can be contacted at matt.speiser@knotch.com.
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