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Posts by
Matthew Speiser
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7 Words That Summarize Our COVID-19 Virtual Roundtable Series
Here's our summary of the best advice given to us by business leaders about COVID-19.
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The Importance of First Party Data for Content Marketers
First party data is important for content marketers to understand who their audience is and how to create content that resonates with them.
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How to Build a Content Marketing Funnel
Build a content marketing funnel to help turn prospects into brand advocates.
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How to Create A Content Marketing Team Structure
Structure your content marketing team for success with a proven roadmap and defining roles when you build out your team.
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COVID-19 Owned Content Analysis: April 8 - May 19
In our sixth weekly report, we examine 4,140 pieces of COVID-19 content published by 194 different brands.
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Use Our Content Marketing ROI Calculator To Measure Success
Use our content marketing ROI calculator to understand whether your content marketing efforts are helping or hurting your business.
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How to Create a Content Marketing Budget
A content marketing budget ensures you have the resources needed to execute against your content marketing strategy, and that you’re not overextending yourself.
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COVID-19 Owned Content Analysis: April 8 - May 12
Our weekly roundup of the COVID-19 content being produced by Fortune 500 brands.
About Author
Matthew Speiser
Matthew Speiser is a content specialist at Knotch, focusing on all things content marketing. He previously contributed to content marketing efforts at Google and Fundera. In another life, he worked as a journalist at Business Insider and NJ.com. He can be contacted at matt.speiser@knotch.com.
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