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Posts by
Matthew Speiser
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How to Create Content
How to create authentic content in eight simple steps.
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What is Content Marketing?
Learn what is content marketing and why your organization needs to measure it better to achieve the highest ROI.
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COVID-19 Paid Content Analysis: April 2020
A breakdown of the paid COVID-19 content produced by Fortune 500 brands in April.
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A Spotlight on Salesforce’s COVID-19 Content Strategy
A look inside the content strategy powering Salesforce's response to the COVID-19 pandemic.
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COVID-19 Owned Content Analysis: April 8 - May 5
Our weekly roundup of the COVID-19 content being produced by Fortune 500 brands.
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How to Create a Social Media Content Strategy in 10 Simple Steps
A social media content strategy is a roadmap of what you plan to do on social media, and the results you expect it to drive.
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COVID-19 Owned Content Analysis: April 8 - April 28
Our weekly roundup of COVID-19 content produced by Fortune 500 brands.
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Inside TriNet’s High-Impact Crisis Content Strategy
TriNet acted fast at the very beginning of the COVID-19 pandemic, scrapping former marketing plans, and building out a robust COVID-19 content hub. We take a closer look at their content marketing strategy.
About Author
Matthew Speiser
Matthew Speiser is a content specialist at Knotch, focusing on all things content marketing. He previously contributed to content marketing efforts at Google and Fundera. In another life, he worked as a journalist at Business Insider and NJ.com. He can be contacted at matt.speiser@knotch.com.
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