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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
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Posts by
Matthew Speiser
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Crisis Communication Examples from J.P. Morgan & Walmart
J.P. Morgan and Walmart set good examples for how other brands should be responding to the COVID-19 pandemic.
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Post Webinar Survey Questions: What to Ask
Knowing how people feel about your webinar will help you fine-tune your approach and grow your audience. Your questions should gather quantitative data and demographic information, and qualitative feedback (sentiment about the webinar).
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COVID-19 Owned Content Analysis: April 8-23, 2020
Our weekly roundup of COVID-19 content being produced by Fortune 500 brands.
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How to Create Content About Life After COVID-19
Writing about what life looks like after COVID-19 can be reassuring to consumers while also arming them with practical advice on how to prepare.
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How to Perform Video Content Marketing
Interest in video content is exploding—and every brand needs to get on board. Here's everything you need to know about how to create video content that will foster brand awareness and generate leads.
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COVID-19 Owned Content Analysis: April 8-16, 2020
Our weekly roundup of the COVID-19 content being produced by Fortune 500 brands.
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How to Create SEO Content
Without content marketing, there can be no SEO. Without SEO, there can be content—but nobody is going to read it. Here's how to use SEO in your content creation efforts.
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COVID-19 Owned Content Volume & Themes by Industry: 2020 Q1 Summary
A summary of COVID-19 content creation in Q1 of 2020.
About Author
Matthew Speiser
Matthew Speiser is a content specialist at Knotch, focusing on all things content marketing. He previously contributed to content marketing efforts at Google and Fundera. In another life, he worked as a journalist at Business Insider and NJ.com. He can be contacted at matt.speiser@knotch.com.
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