After a year and a half of webinars and virtual happy hours, the additional attention spent online has become tedious and tiring for people, decreasing overall engagement. You need to expand your content footprint to meet the digital demands of your users and provide them options. By doing this, you can avoid that digital monotony.

Whether external or internal, the most successful enterprises of the future need to empower content leaders to work across the organization (beyond marketing, into employee engagement, customer service and corporate communications). With audience targeting becoming more restrictive, you need a content leader that not only can talk the talk, but also walk the walk.