Skills like knowing your audience and striving for human connection feel obvious, but since the pandemic began we’ve had to kick those skills and new ones into high gear in order to stand out and fulfill new needs for customers. Read on to discover what skills you’ll need for your content to go from “nice to have” to a necessity. 

The last year and a half have put content at the very epicenter of marketing and today most brands are focusing on creating content that truly matters. But is your content successfully driving business outcomes?

A well-written creative brief is an essential ally for content teams who consistently create high-performing content. This interesting parallel drawn from a brief shared with Michelangelo will help you understand what it takes to write a good creative brief.

You’ve been given an increased content marketing budget for the year—now what? Here are four ideas to help you utilize your budget most effectively.

Armed with the right Martech, content leaders can build strategies that can change brand perception, engage your target audience, and move deals in the right direction. That's why content intelligence and web analytics aren't alternatives for each other but must coexist.