The impact your content has on your audience matters. Being able to monitor for these signals will allow you to better create a content strategy that resonates with your audience. We discuss several ways where measuring sentiment can help you create better connections with your customers, ultimately serving both you and them. 

More isn’t always better. Here’s why we encourage companies to use the power of repurposing to get the most out of their content marketing efforts.

After a year and a half of webinars and virtual happy hours, the additional attention spent online has become tedious and tiring for people, decreasing overall engagement. You need to expand your content footprint to meet the digital demands of your users and provide them options. By doing this, you can avoid that digital monotony.

Whether external or internal, the most successful enterprises of the future need to empower content leaders to work across the organization (beyond marketing, into employee engagement, customer service and corporate communications). With audience targeting becoming more restrictive, you need a content leader that not only can talk the talk, but also walk the walk.

Should you be focusing on TOFU, MOFU, or BOFU content? In this post, we’ll share a framework to help you strike the right balance.

Wondering how to thrive as a content leader? Experts from Monster, Dropbox and AICPA share their advice on how to succeed as a content leader in a world where content teams are often seen as a "cost center" rather than a "revenue contributor".

Skills like knowing your audience and striving for human connection feel obvious, but since the pandemic began we’ve had to kick those skills and new ones into high gear in order to stand out and fulfill new needs for customers. Read on to discover what skills you’ll need for your content to go from “nice to have” to a necessity.