The last year and a half have put content at the very epicenter of marketing and today most brands are focusing on creating content that truly matters. But is your content successfully driving business outcomes?

A well-written creative brief is an essential ally for content teams who consistently create high-performing content. This interesting parallel drawn from a brief shared with Michelangelo will help you understand what it takes to write a good creative brief.

You’ve been given an increased content marketing budget for the year—now what? Here are four ideas to help you utilize your budget most effectively.

Armed with the right Martech, content leaders can build strategies that can change brand perception, engage your target audience, and move deals in the right direction. That's why content intelligence and web analytics aren't alternatives for each other but must coexist.

Every disappointing experience is a customer lost to a competitor who offered something better in exchange. Are you using content user journeys to create experiences that help you retain your customers?